Our Proven Approach to Media Relations What Gibson Communications Brings its Clients Awards & Achievements Team Biographies

Our Proven Approach to Media Relations At Gibson Communications, our knowledge of the media and our approach to media relations add up to exceptional results for our clients and high regard from editors, who regularly express their appreciation of our understanding and consideration of them and their work. It's All About Relationships We understand the media. We know how to work with the media, and even more importantly, we know how NOT to work with the media. As a result, we develop and maintain close working relationships with many top editors, writers, analysts and industry influencers in many markets, which is very important when contacting them on behalf of our clients. Sharp Shooting We don’t employ the "machine gun" approach to media placement. Rather, we strive to identify specific publications that serve as the best outlets for our client's key corporate and product messages, and we target them in our media relations efforts. Know Thy Editor/Know Thy Publication Writers and editors only want to hear news that specifically pertains to theirs beats and is relevant to their publications and readership. We know this, so we make it our business to know what's appropriate for each editor and each publication we target for our clients' public relations activities. We balance our client's needs against those of the editor's in our efforts to achieve our client's objectives. One Message Doesn't Fit All The same message is not necessarily appropriate for each and every media contact, so we precisely tailor our client's communications to meet the needs of specific editors, making them as relevant and effective as possible.